Vendor Spotlight: Betty Bridal Atelier

For this week's vendor spotlight, we are excited to welcome Betty Bridal Atelier to Charleston! This new store boasts 15 years of bridal experience among their team and they could not be more excited to come to such a great wedding destination. They offer high end and fashion forward dresses from designers Liancarlo, Ines Di Santo, Mira Zwillinger, Caroline Herrera and Oscar De La Renta just to name a few! They are located in a quaint upstairs location on 463 King Street, Unit C. We are so excited to have them be apart of the Charleston community, be sure to say hello!


Fabulous Friday: Alena Fede Dress Designer


In the heart of Charleston's historic district is an up and coming designer, one who makes a brides dream of having a one-of-a-kind dress for her big day come true. Alena Fede, originally from Moscow, Russia, now lives in downtown Charleston, South Carolina, where she designs and produces custom  gowns for the entire wedding party. Her motto; "Be unique, and feel special in the design of your dreams- created and fitted just for you", truly captures the essence of her company. And based on the many photographs of brides wearing her gowns in iconic Charleston locations, Alena has certainly made her mark on the ever-growing wedding market in the holy city.


Aside from stunning custom wedding gowns, Alena designs bridesmaid, mother-of-the-bride, flower girl, and formal dresses for every occasion. Drawing her inspiration from the color, people, and unique culture of Charleston, Alena Fede Designs offers brides classic southern elegance, with a touch of their own personal style.


Fabulous Friday: Emerging Bridal Fashion Trends

New York's Bridal Week was a just a few week's ago and we are happy to report that all the featured bridal collections for Spring 2015 were fabulous! The Pure Luxe Bride girls love what we see and can't wait to see some of these couture items on our brides in the upcoming seasons. Take a look below and get ready for the unexpected!


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Modesty is appearing more and more in bridal fashion, without being stiff and hot. The trick to the sleeve look is just the right amount of coverage. Shown left is Monique l'Hullier with lattice, open lace embroidery with Carolina Herrera middle left, and a coral-inspired organic look with Vera Wang on the far right. For brides looking for something a bit more delicate, Oscar de la Renta used long tulle shoulders in the middle right - this favors a faux-sleeve look without actually wearing one.

1930's Style

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Jenny Packham, de la Renta and Reem Acra are featured here from left to right. Bias-cut silks and satins, body-slimming silhouettes and capped sleeves are in full swing with these 1930's styled gowns. We also see a lot of art-deco embroidery and jewels.

Transparent Layers

Screen Shot 2014-04-23 at 1.50.58 PMNo stiff or traditional shapes here; only whispy layers of tulle and transparent fabrics! Carolina Herrera and Vera Wang are pictured above with bustles of lace and tulle. These gowns appear as if they are made out of air, as the bride floats down the runway.

Major Veils

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Personally, we love veils! They add a timeless piece of both tradition and fashion to a gown and complete the bride's entire look. Veils appear to be back in style and I'm thrilled! Naeem Khan's silver-edged veil (middle) and de la Renta's embroidered fringe pieces (left and right) are what's in! These veils are entirely head-covering, and fall at least to brides' waists.

Hippie 1970's Style

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Simple, flowy and fuss-free - these are the looks of the 1970's. Barefoot and carefree, high necklines and messy hair have emerged on the runway as an upcoming trend. De la Renta, shown left, is simple with cap sleeves, Khan's middle gown long-sleeved and Wang's, shown right, just fits in.

Shades of Grey (ironically...)

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Out with the color, and in with the grey and silvers! Gleam and glam is what's trending now. Jenny Packham's unique and detailed beading brings out the grey in her line (center). Khan has gone all out with her embossed and embroidered silver gown (left), while Acra went for a more subtle approach with a light grey background to her lace gown (right).

All images courtesy and InStyle.